World Pickleball League Appoints Komerz India to Lead Sales & Sponsorship for 2026 Season

The World Pickleball League (WPBL) has taken another step toward strengthening its commercial foundation, announcing Komerz India part of UK-based Komerz Global as its exclusive sales and sponsorship agency.

This appointment brings a focused, year-round commercial engine to one of India’s fastest-growing sports, with Komerz set to manage central sponsorship inventory, key commercial rights, and broader monetisation channels across WPBL’s flagship events and community platforms. The partnership was facilitated by AMP Sports & Entertainment, WPBL’s exclusive strategic partner.

A League Positioned for Scale

Pickleball continues to accelerate across India, and WPBL is emerging as a central driver of that growth. Season 2 of the league is set to return to Jio World Garden, Mumbai in January 2026, while WPBL On Tour its nationwide grassroots and youth program now acts as a continuous engagement pipeline for players, fans, franchises, and partners.

Founder and CEO Gaurav Natekar said the collaboration with Komerz India marks a crucial next chapter for the league:
“Season 1 of WPBL was an enormous success. As we build toward long-term commercial sustainability, we want partners who bring dedicated expertise and sharp focus. Komerz India’s appointment strengthens our ability to unlock meaningful partnerships that reflect WPBL’s inclusive, aspirational and community-first identity.”

A Commercial Partnership Built for Measurable Impact

For Komerz India, the partnership expands its Sports IP capabilities and positions the company to shape one of India’s most dynamic emerging sports properties.

Komerz CMO Amarendra Singh highlighted the opportunity ahead:
“WPBL has become a powerful sportainment platform under Gaurav and Arati’s leadership. Our turnkey model combining marquee visibility, hyperlocal activations and measurable sponsorship structures gives brands a clear pathway to engage meaningfully.”

Supporting this framework is Glassbox Ventures, WPBL’s marketing partner. Founder & CEO Geetanjali Bhattacharji emphasised the value of hyperlocal community connection:
“WPBL offers brands a level of year-round immersion that goes far beyond traditional sponsorships. It embeds partners directly into the lifestyles and communities shaping India’s pickleball culture.”

AMP Sports & Entertainment will continue driving strategy and growth alongside both organisations. Founder & CEO Indranil Das Blah noted:
“The combined strengths of WPBL, Komerz India and AMP create a powerful platform to unlock the league’s commercial potential across marquee events and grassroots expansion.”

What the Partnership Unlocks for Brands

The WPBL–Komerz India mandate outlines three major commercial opportunities:

• Flagship Event Visibility
  
  • Branding, hospitality, and fan engagement at WPBL Season 2 in Mumbai.
    
    
• Year-Round Grassroots Access
  
  • Integration across 57+ WPBL On Tour events, connecting brands with youth, community groups and emerging players.
    
    
• City-Level Franchise Activations
  
  • Hyperlocal, scalable brand interactions through franchise-driven tournaments and community initiatives.
    
    

The collaboration reinforces WPBL’s goal of positioning pickleball as not just a sport, but a mainstream lifestyle ecosystem in India, one where brands can tell stories, build loyalty, and engage audiences continuously.

About the World Pickleball League (WPBL)

The World Pickleball League (WPBL), promoted by Natekar Sports and Gaming, is India’s premier franchise-based pickleball league. Founded by former India No. 1 tennis players Gaurav Natekar and Arati Ponnappa Natekar, WPBL debuted Season 1 in 2025 with six teams. With Sony Corporation as a financial and strategic partner, and support from the All-India Pickleball Association and the International Pickleball Federation (IPF), WPBL is committed to building a vibrant, community-driven pickleball ecosystem.

More info: www.wpbl.org

About Komerz

Komerz is the world’s first global omnichannel distribution and growth partner for consumer brands. With its proprietary AI+ML-powered Komerz OS and an integrated model covering retail strategy, logistics, sales, activation and analytics, Komerz provides end-to-end solutions for brand expansion across online, offline and emerging marketplaces.

More info: www.komerz.co.uk