From Hobby to Hustle: Economising of Pickleball in Asia
Sureena Shree ChandrasekarWhat started as a community pastime is now an industry. Pickleball is no longer just a hobby it’s a full-blown business model that’s attracting investors, lifestyle brands, and entrepreneurs.
A Sport Built for Scalability
Pickleball thrives on accessibility. All you need is a court, a paddle, and a willing group of players. That low barrier makes it a dream for investors looking to scale facilities fast.
From converted badminton halls in Kuala Lumpur to full-service racquet clubs in Bangkok, pickleball is rewriting the economics of recreation.
Brand Collaborations and Sponsorships
Big names are getting involved. Apparel brands, beverage companies, and tech startups are aligning with pickleball because of its community-first energy.
These partnerships are more than logos they’re storytelling opportunities. Every match, clinic, and social post becomes a form of content marketing.
The Experience Economy
Events like corporate leagues and wellness retreats blend business and leisure, attracting professionals looking for meaningful recreation.
Pickleball is a lifestyle and businesses are learning how to monetise it without losing authenticity.
Small Clubs, Big Impact
Independent clubs are the grassroots heroes. Their ability to build loyal communities and drive engagement makes them valuable marketing partners.
The best-run clubs know that consistency, culture, and connection matter more than flashy branding.
The New Age of Sport Entrepreneurship
From paddle design to event management, the business of pickleball in Asia is only just beginning. As investors discover the sport’s demographic sweet spot middle-income professionals aged 25–45, the growth curve looks unstoppable.
Pickleball’s next evolution might not come from athletes but from entrepreneurs who understand its soul.
This article is an excerpt from our interview with Mirzzy Kelvin. Watch the full episode here.
